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This website states the following, "Floridas Highest Quality, Best Priced Commercial Insect Wholesaler." We analyzed that the web site also stated " 25 years of experience produces the healthiest, most nutritious, longest lived Superworms, Mealworms, Crickets and Discoid Roaches." It also stated " Fast Shipping, Competitive Prices! Lazy H ships nationwide, right to your door. To place your order today! At Lazy H, we have more than 25 years of commercial insect breeding experience. Lazy H - Floridas Finest Feeders." The header had lazy h bait as the highest ranking search term. It was followed by lazy h, crickets, and superworms which isn't as ranked as highly as lazy h bait. The next words they uses is florida crickets. FL crickets was also included and will not be understood by search parsers.